MARIA CARVELL, MBA

Background

Who is maria carvell?

I am a highly personable marketing professional with over 10 years of experience in sales and client relations. I'm currently working in Content, Outreach, and B2B Marketing. I completed a Business Administration/English degree from Louisiana State University. Always looking for ways to expand my horizons, I also acquired an MBA with a concentration in Marketing at the University of Illinois at Chicago in 2020.

I'm always looking for new experiences and am constantly improving my already diverse skillset. Please feel free to get in touch with me if there are any opportunities with which I can assist!

Experience

BGIS
Marketing MANAGER

July 2024 - May 2025

• Designed internal and external marketing materials using Adobe Creative Suite

• Managed social media marketing efforts via Meta and LinkedIn

• Oversaw and delegated tasks to contract workers and interns

• Managed nationwide client-facing events

Senior Marketing Specialist

December 2022 - July 2024

• Executed marketing strategy, campaign development, analysis, and reporting on campaign and marketing activities

• Created brand awareness and lead generation

• Developed content and managed campaigns

• Collaborated with stakeholders to drive overall brand awareness and lead generation

• Updated branded materials organization-wide using Illustrator

• Facilitated the creation of client-facing templates to enhance brand cohesiveness

• Introduced Asana project management software to:

  • Increase visibility of projects

  • Improve deadline adherence

  • Enhance overall team organization

FIRST NORTHERN CREDIT UNION
Marketing Relations Supervisor

September 2020 - Present

• Acted as the liaison between marketing vendor and company operations to ensure the quality of marketing materials, adherence to brand image, and timely execution of campaigns.

• Spearhead the launch and composition of a new blog for the company website to increase SEO traffic

• Created proposals and marketing materials using Illustrator and Photoshop

• Assisted in new website launch by revamping current products, proposing new content, and creation of website page mock-ups

VALNET
SENIOR EDITOR

March 2020 - Present

• Reviewed and copyedited articles for multiple websites

• Managed a team of contracted writers

• Created SEO headlines and description text

• Polished content

• Scheduled and published daily content

• Consulted with the editor team on publishing content and schedule
  

G2
Outreach Specialist

April 2018 - July 2019

• Earned Entrepreneurship award for continued success regarding a campaign
  to bring in reviews for several IBM Products

• Conducted daily email campaigns to generate user engagement and acquisition

• Contributed to marketing campaigns targeting existing and prospective users

• Collaborated with members of multiple teams to promote content and acquire new users and reviews

• Sought out and learned multiple new ad channels for a project, including Google Ads, Pinterest, LinkedIn InMail, Constant Contact, and direct cold outreach

• Learned and used SQL on a daily basis to scrape data and visualize campaign and website activity

• Brought R skills to the team to visualize data

• Built project management board in Asana for the team to track tasks down to the day and monitor progress tracking, future tasks, and keep projects on schedule
  

Cappex.com
Client Relations Specialist

October 2016 - April 2018

• Earned Employee-of-the-Month "CappExpectation" award for taking ownership of my position, volunteering extra time to perform work of another employee, and offering to help train new members of the team.

• Collaborative work with sales to help clients build a profile on the Cappex platform HTML and CSS coding for international clients to design custom profiles

• Copywriting engaging e-mail marketing campaigns and social media content for over 165 universities using existing marketing materials

• Providing outstanding client support to clients on a day-to-day basis by advising on our website’s best practices to achieve maximum student engagement
  

Chicago Apartment Place
Lead Marketing Specialist

April 2015 - September 2016

• Promoted to lead assistant after 10 months

• Trained and aided with the management of new employees

• Created and launched advertisements daily of current apartment listings

• Coordinated and maintained communication with multiple parties and departments within and outside the company using Microsoft Access and Google Calendar

• Maintained close contact with clients and developed relationships to ensure rental and renewals

• Execution of the entire rental process, start to finish

• Managed up to 15 multi-applicant files at one time while maintaining week-long deadlines

• Volunteered up to 17 overtime hours in one week multiple times to complete time-

  sensitive projects

SKILLs

• InDesign

• After Effects

• SQL

• R

• Data Visualization

• HTML

• CSS

• Project Management

• Photoshop

• Illustrator

• Email Marketing

• Web Design

• PowerPoint

Technology Used

• Salesforce

• Hubspot

• NaviCat Premium

• Metabase

• R-Studio

• Microsoft Suite

• Google Ads

• LinkedIn InMail

• Outreach.io

• Asana
  

Awards

4-year Tiger band Member

CAPPEX: CAPPEXPECTATION AWARD

• EMPLOYEE OF THE MONTH

• FEBRUARY 2018
  

G2: GOLDEN GOOSE AWARD

• ENTREPRENEURSHIP EMPLOYEE OF THE MONTH

• DECEMBER 2018

Contact

Email: mcarvell14@gmail.com
Address: BILOXI, MS 39532